Personalazation in Marketing

http://www.forbes.com/sites/adobe/2014/05/12/why-personalization-is-key-to-the-future-of-marketing/
This article was very interesting because it shows how IT can potentially help marketers achieve one of the biggest problems that they are facing in the future--personalization. As the article states personalization is probably the area where marketers will be able to make the most profit because the consumer will actually feel like they are important because their purchases will match their style and personality best. The article goes on to say how we have technology around that we fully don't understand how to use for personalization and that if we spend some time actually trying to learn how to use it then marketers could greatly benefit from that knowledge as it would help increase profits. If I do become a marketer I will try to take advantage of the technology at my disposal to try and give my consumers the most personalized service possible.